Back to Corporate Site

Senior Leadership Team

My Food Bag’s senior leadership team have an average tenure at the company of more than 4 years. The team bring a depth and breadth of experience across multiple industries including FMCG, services, e-commerce and media. The team have backgrounds that encompass early phase start-ups through to corporates within New Zealand and overseas. With an equal representation of men and women, the team have a proven track record of working effectively to lead the business strategy and culture.


Jeffrey Bleich

KEVIN ‘BACON’ BOWLER

CHIEF EXECUTIVE OFFICER

Kevin drives the team to do the basics brilliantly every week while also developing and implementing the longterm vision and goals. He is responsible for all day-to-day management decisions.

Past experience:

  • CEO, Frucor Suntory Beverages NZ (2016 – 2018)
  • CEO, Tourism New Zealand (2010 – 2016)
  • CEO, Yahoo!Xtra (2007 – 2009)

Jeffrey Bleich

MARK ‘WHITEBAIT’ WINTER

CHIEF FINANCIAL OFFICER

Mark leads the finance function and has primary responsibility for planning, implementing, and controlling all finance related activities. He achieves this with a collaborative team focused on strong business partnerships.

Past experience:

  • Group Financial Controller, Fonterra Brands NZ (2016 – 2019)
  • Commercial Manager Operations & Supply Chain, Fonterra Brands NZ (2015 – 2016)
  • GM Commercial Operations, Fonterra LATAM (2014 – 2015)

Jeffrey Bleich

RICHARD ‘RAGU’ WAFER

CHIEF OPERATING OFFICER

Richard oversees the largest team, managing the entire supply chain. This includes the procurement of product, the development, design and improvement of production and the logistics of distribution systems.

Past experience:

  • Chief Procurement Officer and National Purchasing and Operations Manager, My Food Bag (2014 – 2016)
  • National Planning Manager and Demand Manager, Goodman Fielder (2011 – 2014)

Jeffrey Bleich

LOUISE ‘CHORIZO’ CUNNINGHAM

CHIEF MARKETING & CUSTOMER OFFICER

Lou develops marketing strategies that drive revenue growth, enhance customer experience and create social impact. Lou also leads the Customer Love team ensuring My Food Bag delivers award winning customer service and constantly delights customers.

Past experience:

  • Executive Director, Geometry Global (Ogilvy NZ) (2013 – 2017)
  • Independent Director, UNION / Digital (2013 – 2015)
  • Partner and Shareholder, Farrimond Ltd (2007 – 2011)

Jeffrey Bleich

CRAIG ‘COFFEE’ JORDAN

CHIEF DIGITAL OFFICER

Craig manages all digital, technology and data functions, leading a capable data driven team responsible for maintaining and enhancing My Food Bag’s proprietary e-commerce platform, along with providing actionable data insights.

Past experience:

  • Chief Digital Officer, The Warehouse Group (2014 – 2017)
  • Various executive and senior leadership roles, Trade Me (2007 – 2014)

Jeffrey Bleich

MEAGAN ‘MARZIPAN’ HALPIN

HEAD OF PEOPLE & PERFORMANCE

Meagan ensures My Food Bag attracts top talent and matches them to the right roles. She has a strong focus on inclusive company communications that has resulted in an engaged workforce and a reputation as an enviable place to work.

Past experience:

  • Managing Director Human Resources, mcgarrybowen (2005 – 2016)
  • Senior Benefits Counselor, University of Virginia (2003 – 2005)
  • HR Generalist, Barnes & Noble.com (2000 – 2003)

Jeffrey Bleich

POLLY ‘POMEGRANATE’ BRODIE

HEAD OF DEVELOPMENT KITCHEN

Polly leads a passionate team in designing new recipes each week while maintaining a strong focus on ingredient margin and My Food Bag’s high nutritional standards.

Past experience:

  • Development Kitchen and Nutrition Manager, My Food Bag (2015 – 2018)
  • Recipe Development and Test Kitchen Chef, My Food Bag (2014 – 2015)
  • Sous Chef, Motor Yacht Sirona III (2012 – 2014)

Jeffrey Bleich

TRISH ‘TERIYAKI’ WHITWELL

HEAD OF INNOVATION

Trish drives business growth through the creation of new products and the evolution of existing products. She runs a collaborative innovation process that allows My Food Bag to respond quickly to market changes.

Past experience:

  • Head of Marketing, My Food Bag (2016 – 2017)
  • Marketing Manager – Meadow Fresh, Goodman Fielder (2015 – 2016)
  • Marketing Manager – Digital Channels, TVNZ (2011 – 2013)