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Board of Directors

Jeffrey Bleich



Tony joined the My Food Bag board in January 2021 and was appointed Chair at that time.

Tony has a broad range of experience in governance across the consumer, industrial services, infrastructure, and energy sectors. Tony moved into governance following a successful executive career, where he served as Chief Executive and Managing Director at Foodstuffs – New Zealand’s largest retail organisation – for 10 years.

Tony is currently Chairman of Datacom and TR Group and sits on the respective boards of ANZ Bank New Zealand and Vector. He was formerly Chair of Air New Zealand for six years, Chair of Fisher & Paykel Healthcare for eight years and a director of Fletcher Building for nine years. He was Chairman of the New Zealand Institute when it merged with the New Zealand Business Roundtable to form the New Zealand Initiative in 2012, of which he served as inaugural Chairman until 2013.

Tony graduated from the University of Canterbury with a Bachelor of Engineering with honours, before completing a Master of Philosophy degree at Loughborough University of Technology in the United Kingdom. He was made a Companion of the New Zealand Order of Merit for services to business governance in 2020.

Jeffrey Bleich



Jen was appointed as a director of My Food Bag in January 2021.

Jen has an extensive background in financial services, including NZX listings, acquisitions, mergers, and strategic advisory. She was a director in the Investment Banking team at Craigs Investment Partners for nine years, with experience in the horticulture, logistics, and energy sectors. Her earlier career included investor relations roles at BHP and Publicis in Europe, following four years in the Investment Banking team at ABN Amro in New Zealand.

Most recently, Jen served as the Chief Financial Officer for NZX50-listed Tourism Holdings until October 2020 and was a director of Togo Group during this time. She is a member of the Institute of Directors and participated in the Future Directors’ programme, spending 12 months with the board of agribusiness Scales Corporation.

Jen completed a Bachelor of Commerce majoring in finance, graduating with first class honours from the University of Canterbury.

Jeffrey Bleich



Sarah was appointed as a director of My Food Bag in January 2021.

Sarah has a broad range of experience in management and governance across the technology and consumer sectors. She was most recently the founding general manager of Tech Futures Lab, where she helped grow NZ’s most innovative, tech-led learning institute.

Previously, Sarah was Global Head of Business Delivery for Direct Wines and Manager of Customer Experience and Digital for KPMG Boxwood in the United Kingdom. She began her career as a solicitor for Minter Ellison Rudd Watts in New Zealand.

Sarah is also passionate about agri-tech and the application of ‘tech for good’ and has held governance roles as Chair of the Executive Council of AgriTech New Zealand and as a director and deputy chair for NZTech.

Sarah holds a Bachelor of Arts and Bachelor of Laws from Victoria University of Wellington, along with an MBA from BI Norwegian School of Management. She is enrolled as barrister and solicitor of the High Court in New Zealand.

Jeffrey Bleich



Jon Macdonald joined the My Food Bag board in January 2021.

Jon has deep experience in technology, the internet and consumer behaviour. He held senior roles at Trade Me for more than 15 years, including 11 years as Chief Executive Officer, and has since held a position as a director (through Trade Me’s parent company, Titan Parent NZ Ltd). He is also on the boards of Contact Energy, Mitre 10, NZX, and Sharesies.

Earlier in his career, Jon worked in the UK for HSBC, and in Australia and New Zealand for Deloitte. He has a Bachelor of Engineering (Hons) from the University of Canterbury, and is a Chartered Member of the NZ Institute of Directors.

Jeffrey Bleich



Chris Marshall joined the My Food Bag board on 6 October 2016, upon Waterman Capital’s acquisition of a majority stake in My Food Bag.

Chris co-founded Waterman Capital in 2004 and is currently serving as an executive director of Waterman Capital. Waterman Capital is a private company investor which invests in mid-market New Zealand growth businesses. Chris has more than 20 years of principal investment experience in New Zealand. Prior to this Chris worked in a management consulting role in London assisting mid-market businesses.

Chris is a member of Waterman’s Investment Committee and is currently a non-executive director of Healthcare Holdings Limited (owner of the Mercy Ascot Hospitals and other healthcare businesses) and a non-executive director of Lewis Holdings Limited, an investment company associated with Sir David Levene.

Chris graduated with a Bachelor of Commerce from the University of Otago and is a Chartered Accountant.