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Company Overview

My Food Bag is an online food delivery business and New Zealand’s longest standing meal-kit provider, operating in the $37 billion New Zealand retail food sector. Each week My Food Bag delivers thousands of boxes full of nutritious, locally sourced ingredients along with easy-to-follow recipes direct to families across New Zealand, taking the stress out of meal times and bringing families together. Since the business commenced trading in 2013, we have delivered over 84 million meals to New Zealanders.

My Food Bag offers the broadest range of meal kit bags in New Zealand under the My Food Bag, Bargain Box and Fresh Start brands. Since inception we have focussed on evolving our product offering through innovation and a strong understanding of consumers’ needs to appeal to a wide range of New Zealand consumers. We continue to innovate to meet changing consumer food, demographic and societal trends, and most recently we entered the large and growing ready-made meal category with MADE.

My Food Bag operates in the fast growing online food delivery market. The business’ extensive database, high brand awareness, digital capabilities and nationwide coverage provide a strong platform for growth in this market, as well as an opportunity for expansion beyond food.

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