Company Overview

My Food Bag is an online food delivery business and New Zealand’s longest standing meal kit provider, operating in the $40 billion New Zealand retail food sector. Each week My Food Bag lives its purpose ‘Helping Aotearoa New Zealand to live and eat well’ delivering thousands of boxes full of nutritious, locally sourced ingredients along with easy-to-follow recipes direct to families across Aotearoa, taking the stress out of meal times and bringing families together. Since the business commenced trading in 2013, we have delivered over 151 million meals to kiwi households.

My Food Bag offers the broadest range of meal kits in New Zealand under the My Food Bag, Bargain Box and Fresh Start brands. Since inception we have focussed on evolving our product offering through innovation and a strong understanding of consumers’ needs to appeal to a wide range of New Zealand consumers. This includes our Ready Made meal range which is offered on the menu of all our meal kit brands as well as a standalone subscription. We also have the My Food Bag Shop. This allows customers to purchase care packages, gifting bundles, and ready-made meals without a subscription delivered as quick as next day delivery across New Zealand.

My Food Bag operates in the fast growing online food delivery market. The business’ extensive database, high brand awareness, digital capabilities and nationwide coverage provide a strong platform for growth in the wider meal solutions category.